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Is Social Media Marketing Better Than Traditional Marketing?

In the last five years, social media campaigns have become an integral and indispensable part of every marketing campaign. And while it is touted to be the next big marketing move its approach is still confused with traditional marketing.

Difference between Traditional Media & Social Media Campaigns

Social Media does not just include Facebook, Youtube and Twitter but also goes beyond to encompass thousands of blogs, vine, and every computer-meditated outlet with user-generated content.

Traditional avenues include TV, radio, direct mail marketing and word of mouth marketing.

The only traditional method that is still powerful today is word of mouth marketing and that too has undergone the digital knife. People are now connecting on forums and messengers to get opinions on something they are considering to buy.

Measurable

Traditional campaigns were like working out to lose weight without stepping on the scale. Every once or twice you would find your clothes falling off you but you have no idea how much weight you lost.

Social media marketing measures the performance as opposed to traditional marketing measuring outreach.

When you launch a direct mail campaign for your product, you are aware of the number of people it will reach to. But you do not know the number of people who opened that mail, who read the first paragraph, and who read through but did not place an order.

In case of an e-mail campaign, the click-through rate tells you how many people opened your mail and how many reported spam.

So Is Social Media Marketing Better Than Traditional Marketing?

A good marketing mix should include both social and traditional media campaigns provided you have the budget for it.

Another thing to note is the targeted audience. If the locus of your prospective customers is based on social media- say you are a mobile app developer looking to sell their apps to Smartphone owners- you need to tap that source more.

No one turns to the newspaper to look for an app to create Instagram-ready images.

Let’s just say we are at a time where we are not completely ready to let go of traditional approaches but also know that unless you match steps with innovation chances are you will fall behind.

So what’s the best deal? Choose the best of both worlds.

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